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Vice President, Government & Policy Advocacy

Barbara Baffer

Barbara Baffer has been with Ericsson for 33 years working in a number of different roles and is currently the Vice President, Government & Policy Advocacy. Baffer leads Ericsson’s regulatory and legislative advocacy efforts in the U.S. and Canada.

Baffer serves on the Board of Directors to CTIA’s Wireless Association Foundation, represents Ericsson on the 5G Americas Board of Governors and is the 5G Americas Treasurer, serves on the Board of the Telecommunications Industry Association, represents Ericsson on the Executive Committee of the Information Technology Industry Council as the Vice Chairwoman, and is a Board Member and Treasurer of the Collin County Business Alliance.

Baffer holds a Bachelor’s degree in Government from the College of William and Mary and an MBA from Lynchburg College. In 2015, she won the Dallas Business Journal’s “Women in Technology Award” and has been a technology judge for the last six years. In 2023, she won the Tech Titans Technology Advocate Award.

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