AT&T/Ericsson survey: U.S. consumers care most about mobile hotspot among connected car features
October 14, 2015
U.S. consumers are most interested in Wi-Fi hotspot service in terms of services they would be willing to pay for as part of a connected car package, according to a survey commissioned by AT&T Mobility (NYSE: T) and Ericsson (NASDAQ: ERIC).
Almost 75 percent of those surveyed globally, after learning about connected car services, consider them an important feature in their next car, according to the new AT&T Drive Studio and Ericsson study, which is now in its second year. The data was sourced from customers likely to buy a car in the next three years in the United States, Germany, Brazil, Mexico and China; the survey was conducted in July 2015.
The companies said the term "connected car," as defined in the study, is a car equipped with a wireless Internet connection to let cars run applications such as streaming music services and Internet radio, use navigation services with real-time traffic updates, conduct local searches, use restaurant services and more, all from the car's dashboard.