Ericsson teams with MIT students on autonomous car innovation
Ericsson News Centre
March 23, 2016
Collaboration with the MIT System Design & Management program’s masters students to push boundaries of innovation
“Identity module” to be jointly designed and developed to better understand driver preferences and behavior in context
Establishes innovation-based relationship with MIT SDM Fellows Program
Ericsson (NASDAQ:ERIC) today announced an agreement with the Massachusetts Institute of Technology (MIT) System Design & Management (SDM) program to jointly create innovative solutions for Ericsson’s Autonomous Driving – Predictive Mobility project. The collaboration is a result of significant student interest expressed via a vote at MIT SDM’s annual SDM Project Forum and Core Technology Showcase, held in January at the MIT Media Lab. Ericsson and MIT SDM will also work together to explore additional ways to work closely together in the future.
Ericsson’s Autonomous Driving project takes an innovative software approach to combining data and analytics. This will enable Ericsson to better understand context, driver profiles and network awareness in support of app delivery to the autonomous car, including intelligent media streaming. One of the project’s many challenges is how to securely capture the driver’s identity to better understand preferences and behavior. The MIT SDM project team will work with Ericsson to define and design this “identity” module.