Strategy Analytics: 22% of U.S. consumers would add connected car to shared data plan
Just 22 percent of U.S. consumers are willing to pay to add a connected car to their shared data plan, down from 28 percent in 2014, according to a survey conducted by research firm Strategy Analytics.
The report, while just one data point, highlights that carriers and car makers have a tough road ahead of them in convincing consumers to pay for connected car services. AT&T Mobility (NYSE: T), for example, lets consumers add a connected car for $10 per month to its Mobile Share plans.
Meanwhile, the survey showed that 21 percent of U.S. consumers would be willing to pay extra when first buying a car to turn it into a Wi-Fi hotspot, down from 24 percent.