Global smartphone market healthier than previously thought
Increased focus on emerging markets has driven a 25 percent year-over-year increase in global shipments in the third quarter, according to IDC.
October 29 2014
Rumors that the global smartphone demand is in decline have been greatly exaggerated, according to market researcher IDC, which reported Wednesday that global smartphone shipments exceeded 300 million during the third quarter of 2014.
Increased emphasis on emerging markets drove the shipment of 327.6 million units during the quarter, a 25.2 percent increase over the year-ago period and an 8.7 percent increase over the second quarter, IDC reported. Those results were similar to the that reported by Strategy Analystics, which found that the market grew 27 percent to a record 320 million units shipped during the quarter.